Although Green Mountain Coffee, do nasty things like K-cups and the like, their business is based on fresh roasted specialty grade coffee. And when Italy's number one is buying into that kind of model, to me this is affirmation that the specialty coffee world has once again confirmed that it is the crema of the crop.
Specialty grade coffee has steadily increased the quality of coffee over the last 30 years, and that has been linked with better prices to the farmer, few middle men, and a better cup of coffee.
There are all these rumours about coffee shortage, perhaps it is driven by better quality coffee trees, which means that quality over quantity wins. The shade grown specialty grade coffees represent the best in the world, and it is good to see a financial transaction that seals this confirmation, especially on for $250 million.
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