Although I am sure that Michaele Weissman's initial article on Coffee in the Workplace, Something's Brewing in Office Coffee - washingtonpost.com, it inspired her to document her quest and eventually write: God in a Cup.
I recently came across her video taken at Google talking about her book, and spoke about many things but I liked her summary of specialty coffee.
She said that like the movie industry had been turned in it head in the 70's by a demand for better quality, this is what is happening to the coffee industry. The a select few driving the upper echelons of the coffee industry, through there own personal quest to find the best for themselves, and sharing it.
Her summary of what is specialty coffee, is as follows:
- Coffee that grows high up in the equatorial regions of the world, which includes about 60 countries
- When the coffee is cupped it scores at least 80 out of a possible 100
- Specialty coffee is not release to the commodities market only the specialty coffee market
- It is mostly entrepreneurial driven who are keen to buy high and seller higher, so the whole chain makes a good enough profit. This means that the grower benefits, since quality is the the primary driver
This is a more journalistic point of view, but I like that summary so I am posting it here
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