Having been a spectator to people drinking coffee I find it amazing how most people do not even recognise that they like or dislike what they are drinking.
Scenario 1:
Person prepares coffee, drinks coffee, coffee cup placed on desk, coffee not finished.
Scenario 2:
Person prepares coffee, drinks coffee, slowly finishes cup, when they next need a mental break get snack or coffee.
Scenario 3:
Person prepares coffee, drinks coffee, finishes cup, does not realize when taking next sip - it is finished, and gets up to make another once realizing it.
Now ask a person in each one of the scenarios what they think of the coffee, and they normally will make something up. It is obvious that the coffee in scenario 3 is the better cup, but the person in that scenario will not probably immediately notice. And that is why specialty grade coffee perhaps struggles to be recognized for its real value - taste!
Does a corporate environment promote the thriving of mediocrity, through budget cuts and self imposed financial limits? On coffee yes, but the underlying message is what about on productivity.
Think about it
PS
Last week I gave a talk, I roasted Grade A green coffee, and Specialty Grade AAA coffee beans. Did a taste test and every one in a 20 person audience could taste the difference. That is how good specialty grade is....
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