I was once told by a colleague that puppy dog marketing is the most effective form of marketing. You give someone something they love and then they want to keep getting it.
Well if that is the case the question I ask the is over the last month we have given samples of our coffee to a number of people, everyone of them have come back to us saying the coffee is great. Of those two of them then carried on ordered from the person they had ordered from, and did not even blink.
Do they think our brand is so exclusive? I am blown away by how people make decisions. Anyone out there got an explanation?
Wednesday, March 16, 2011
Wednesday, March 9, 2011
Coffee Territory - A great blog
I found a great blog
Here they have posts like:
- What temperature is appropriate?
- Coffee “Eskimo” recipe
- Jamaican coffee
- French coffee recipe
What I like about the blog is that they use real coffee in their recipes rather than the instant type.
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